Web site accessibility

Reap the benefits of a Usable and Accessible website

There is competitive advantage when you make this extra effort… reaching everyone within your target market. Making your site accessible to every web visitor so they can review all your web pages and then make informed decisions about your overall offer is key. This should be integral to your overall e-marketing effort. Can you afford not to with statistics so compelling:

• 14% of the UK population are registered as disabled
• 9% of the UK have some form of colour blindness
• 4% of the population have a sight problem

e-blueprint offer accessibility standards in partnership with Sdesign1, Liverpool’s leading accessibility experts . Together we offer content management systems that allow businesses fulfil their legal obligation in line with the Disability Discrimination Act, ensuring content is accessible for people with accessibility needs. Developing your website so it is accessible for your whole business community will also help demonstrate your social, ethical and corporate responsibility and ability to demonstrate best practices.

The 60 years and over demographic is growing, and the number of users using the Internet are growing at a rate faster than ever before. 21% of the UK population are 60 or over and ensuring that your products and services are aligned to the needs of your target market can significantly increase your bottom line.

Accessibility makes sense on every level, not least in terms of promoting your site in search engines. There’s no bigger ‘blind user’ on the internet other than search engines as the majority use ‘robots’ programs that use links to search over the Internet to find your site and who you’re linked with. This lets them know who your website is linked together and to whom, determining the importance of your site. This directly relates to your position within search engines. If the links to pages are broken or you can’t link out of the page you arrive at, its an online ‘cul-del-sac’ that doesn’t help anyone, including your own website!

A well-structured site links content that is related and makes sense to users impaired or not. Development of this structure needs to be thought through and designed so that it scalable. This is where we can help. If you need to undertake an accessibility audit for compliance or if you want to start this process we offer:

Accessibility Audits & Testing
This includes:

• Testing with Screen Readers, a variety of browsers (including mobile browsers).
• Testing for W3C code compliancy.
• Testing for compliancy with Web Content Accessibility Guidelines at level A, level AA, level AAA.
• Testing by users with disabilities.
• Usability Audits & Testing
• Video of testing sessions
• Assessment of consistency, intuitiveness and predictability of pages.

Compliance Audits

We can provide a fixed price complete audit of a company’s web site with respect to the law and also its trading activities. We can also advise on resolving disputes speedily and outside of the courts.