“Accessibility makes sense on every level, not least in terms of promoting your site in search engines. A well-structured site links content that is related and makes sense to all users.”

Reap the benefits of Accessible website

You gain a competitive advantage when you make a little extra effort, reaching everyone within your target market. Making your site accessible to every web visitor so they can view all your web pages is key. This should be integral to your overall e-marketing effort. Can you afford not to with statistics so compelling?

• 14% of the UK population are registered as disabled
• 9% of the UK have some form of colour blindness
• 4% of the population have a sight problem

e-blueprint offer accessibility standards in partnership with Sdesign1, Liverpool’s leading accessibility experts. Together we offer content management systems that allow businesses to fulfil their legal obligation in line with the Disability Discrimination Act, ensuring content is accessible for people with accessibility needs. Developing your website so it is accessible for your whole business community will also help demonstrate your social, ethical and corporate responsibility.

The 60-years-and-over demographic is growing, and the number of users using the internet are growing at a faster rate than ever before. 21% of the UK population are 60 or over and ensuring that your products and services are aligned to the needs of your target market can significantly increase your bottom line.

Accessibility makes sense on every level, not least in terms of promoting your site in search engines. There’s no bigger blind user on the internet other than search engines, as the majority use ‘robot’ programmes, which use links to search over the internet to find your site. This lets them know who your website is linked with, determining the importance of your site. This directly relates to your position within search engines. If the links to pages are broken or you can’t link out of the page you arrive at, you’ve created an online cul-del-sac that doesn’t help anyone, including your own website.

A well-structured site links content that is related and makes sense to users. Development of this structure needs to be thought through; this is where we can help. If you need an accessibility audit for compliance or are keen to start this process we offer:

Accessibility Audits and Testing

This includes:

• testing with screen readers and a variety of browsers (including mobile browsers)
• testing for W3C code compliancy
• testing for compliance with Web Content Accessibility Guidelines at level A, level AA, level AAA
• testing by users with disabilities
• usability audits and testing
• video of testing sessions
• Assessment of consistency, intuitiveness and predictability of pages

Compliance Audits

We can provide a fixed price complete audit of a company’s website, with respect to both the law and also its trading activities. We can also advise on resolving disputes speedily and outside of the courts.