The e-blueprint 7 Stage Process
This simple 7 stage process allows us to drive success for your business online. We are results-driven conversion rate specialists. We take the blueprint for your business and engineer it to become a stunning website, designed to promote you online and tracks the conversion rate of your customers to give you a powerful system to measure what marketing and PR works for you. The websites we build are cutting-edge but if you want to drive business through it we can provide either e-commerce led or lead generation based enquiries websites that are designed to incorporate SEO, Pay Per Click and online marketing best practice.
Stage 1 – Understanding your business
Understanding your business and your competitors is the backbone to achieving more sales and the first vital ingredient to your success. We take you on a ‘field trip’ that teases out your success criteria.
Stage 2 – Understanding your customers
Understanding your customers needs, abilities, behaviour, culture and motivation gives us insight to your market place, we develop your profile telling us where your customers are located online.
Stage 3 – Understanding your marketing plan
Understanding or formulating the best route to your market, gives us insights into how we can gain you more customers, and understand how people will reach and interact with your website.
Stage 4 – Developing your e-blueprint
Stages 1-3 help us understand your strategic plan and the blueprint for your business. We have the web tools and marketing capability to ensure your business gets your customers where they want to faster. We provide online curb appeal to the customer and provide the tools to track how they interact with your business.
Stage 5 – Implementing the plan
We implement the agreed plan, project manager and deliver according to a schedule that meets your immediate success criteria and longer term aims.
Stage 6 – Measuring success
We implement tools to measure how successful you are online and report the impact of email, paid advertisement (pay per click) and search engine optimisation (SEO), to measure the return on your investment and softer side of what customers say about you online and how you respond to them, through social media.
Stage 7 – Increasing conversions
Reporting regularly, means we build on your ‘blueprint for success’ so you are able to repeat what works best for you and allow you to react to market changes quickly.
The ‘e-blueprint’ we produce for you is essentially a state-of-the-art website that can handle your needs and your customers expectations required on the internet today. You will receive an online marketing strategy that engages your customers through search engines and social media. The tools we have developed measure your success and will track every aspect of your marketing efforts, helping you understand the returns of your investment for both online and traditional marketing. Our seven step process helps us understand your business and your customers and is designed to drive more sales, increase conversions and build your business’s reputation.