“Through the use of social media networks and communities, your business is able to connect and communicate with key customers in a completely organic way.”

Social Media Marketing

Our social media management strategies work with your ongoing campaigns to re-enforce your brand and identity. Through the use of social media networks and communities, your business is able to connect and communicate with key customers in a completely organic way. And as 83% of Internet users use social media in some way (Source: McKinley mckinleymarketingpartners.com), can you afford to miss out?

We use four main stages to successfully manage social media marketing campaigns:

• Examine
• Connect
• Manage
• Integrate

Our strategies examine the effectiveness of your social media by measuring your conversion rate and ‘follower’ count (how many people are visiting your social networks). Connecting with your customers online and managing your social media output is key to your branding success, while integrating this service with your other marketing methods re-enforces your values and commitment to your customers.

Our strategies offer management over all major social media networks, from Twitter and Facebook, to Diigo and LinkedIn. Have presence in the most active social communities without the added pressure of constantly updating your content. We develop content, such as blogs or news articles, and distribute to your social media network so your customers receive your information as they want it, when they want it. The content developed and the typical ‚ conversations that are had online by your target customers will be generated on a source website that will link to yours. Targeting customers with content relevant to them meets their needs and creates links to hold the internet together meeting the exact needs of Google and other search engines.

We can provide automation tools so people interested in what you are offering, can source your new content through the website they want. By synchronising this information over your choice social networks, all your customers will be consistently kept up to date.

Facebook Case Study: Steven Hamill of Steven Hamill.co.uk

Steven Hamill’s existing Wordpress blog for Steven Hamill’s blog is updated on a regular basis. He decided he wanted these updates to be sent to his contacts on Facebook, but thought that this would be too time consuming to manage. Steven requested a sync between his Wordpress blog entries with his Facebook status updates, to save him time whilst connecting his ‘fans’ (contacts) with his latest offers.

Each time these updates were sent to his Facebook, his contacts were able to comment on the information, whether it was his latest offers or news about a new product. This social interaction provides free word of mouth marketing among a community, spreading your business message faster than any other type of marketing.

Social media also adds a personal touch by communicating directly with customers on both a one-to-one and one-to-many basis, you are able to value both the individual and maintain a business community. You are able to interact with your customer and know exactly how your business can benefit them, in turn providing quality customer relationship management.

In essence, e-blueprint reflect the social and professional face of your business and aim to generate your website a ‘personality’ that is reflective of you and meets your customer’s needs.