Pay per click marketing

Pay Per Click marketing with e-blueprint cuts the waste out of your advertising campaign by targeting specific customers looking for what you’re offering. We concentrate on returning a profit, not the number of visitors to your website. There is no contract tie in, and a monthly management fee of £225, with no hidden costs. All you need is a budget and business offer and we do the rest. Learn more about how we achieve this call us free on 0800 078 7454 or email a request.

Market research

Market research is fundamental part of ensuring you know who’s buying your products and what search terms they’re using to find you. It’s increasingly important in today’s market to ensure that every penny of your pay per click campaign is accounted for and making a return on your investment. e-blueprint will undertake market research to define the search terms (keywords) you’ll need to populate your pay per click campaign.

Finding the terms that buyers are actually using to find your product or service online may hold a few surprises for you, but it gives you a wealth of information and saves you a lot of money in developing web pages that you might not even need to because no one is searching for that particular search term. Another great reason for market research is that it gives you the opportunity to find out if there are other products or services that you may not have thought of but you can easily adapt and advertise that will help your sales.

Identify your priority sales targets

There are some keyword search terms that generate great responses from web users but don’t convert to sales. We work in partnership with our clients to ensure that we work within their budget and get a return on your investment. We do this by identifying the priority sales targets for your business and review and orientate their web pages to help increase the conversion of traffic. Through a process of market research, testing and refinement, we can identify the online buying trends of customers and increase the conversion rate of traffic to customers. As a profitable sales target is defined and returns a profit, we will develop further sales targets and build a portfolio of highly tuned pay per click campaigns.

Advertising Online

There are a number of pay per click advertising channels; the main one of course is Google Adwords, but Yahoo, MSN, MIVA and Facebook all have their own unique advantages. We work with customers to ensure that the most appropriate advertising channel is chosen. We create a range of adverts that will help us decide which type of advert gets people to your website and then gets them to a point of sale, whether it’s e-commerce, email or picking up the phone to speak with you.

Evaluate and Measure Success

Evaluating the search terms web visitors have used to find your website and what that equates to in profit needs to be done early on in the process. e-blueprint works very closely with clients to make sure the fat is trimmed from your adverts and the best performing adverts and the best performing adverts and search terms are identified early on in the process.

Profit from and reinvest in profitable search terms

Once you know that a particular set of adverts and search terms convert into sales then this is where we then concentrate future resources and can look to further invest in new sales channels and repeat the process.