“Pay Per Click campaign management shows you how your customers are interacting with your business, showing you buying trends throughout the year”
Pay Per Click (PPC) management experts
Pay Per Click campaign management with e-blueprint offers you an overview to how your customers are interacting with your business online. The PPC advertising channel is an effective, instant way to drive business to your website, generate sales and manage your advertising budget. It should be used in combination with SEO services in a sustained and managed way or – if it’s a time bound project – a fruitful way to market a one-off promotion.
Qualified Professionals
Every account manager at e-blueprint is a Google Adwords Qualified (GAP), ensuring that your campaign will be managed accurately and efficiently, always abiding by Google’s standards. By having your account managed by an Adwords Professional, your campaign is recognised by Google as being maintained with their excellent standards.
e-blueprint’s PPC campaign management is a one-stop-shop for the major Ad centres (Google Adwords, Yahoo Internet Marketing and Microsoft (MSN) Adcentre.) This gives your business the knowledge to:
- target customers geographically
- understand your advertising spend to conversion/sale rate
- daily, weekly and monthly trends
- tracking and conversion of adverts
e-blueprint work with you to improve your conversion rate and lower your cost per click through producing better adverts that increase your campaign’s Google quality score and reducing how much you have to spend per click. A well run web site and well run campaign is crucial to getting the best positions for your PPC adverts.
Maximising your PPC budget
e-blueprint improves your business by looking at the cost per click; the amount of money you pay for each new customer or sale. This is then developed by producing better adverts, which increase your campaign’s Google quality score, and reducing how much you have to spend per click. A well run website and a well run campaign is crucial to getting the best positions for your PPC adverts.
Our PPC offer includes:
- identifying keywords that covert to sales
- a lower cost and better targeted pay per click keyword
- maintaining the top Google quality score
- focused and well written advert descriptions
- managing how much you bid for keywords
- ensure you’re not over spending on your campaign
- work with you on your sites content to help convert this traffic into sales
Converting your prospects to customers
Your biggest challenge once you’ve got people to your site is ensuring they do whatever it is you want them to do, but giving them 100% freedom to make that decision on through their own understanding of your business. Whether this is leading them to buy buy from your site, or leave details so a sales person can take the lead and turn it into a sale. This is where engaging copy can help you convert your prospective customers into real customers. Well written, succinct copy will lead them through your resources, the benefits to them, and moving their thinking forward ensuring that a sale is more likely to be made.
We offer a much more focused PPC campaign management package, by taking a holistic view of your overall web offer and can help increase the conversion of your web traffic to customers through: accessibility & usability and SEO content development. Contact us to talk through our managed Pay Per Click service and we will help your campaign get a better return on your investment.
