Pay Per Click management
Managed Pay Per Click (PPC)
A managed Pay Per Click campaign with e-blueprint offers your business a strategic overview to how your customers are interacting with your business online. This advertising channel Pay Per Click, also know as PPC, is a very effective, instant, way to drive business to your website. It should be used in combination with SEO in sustained and managed way or if its a time bound project a fruitful way to develop a one-off promotion. e-blueprint’s PPC campaign management is a one-stop-shop for the major Ad centres (Google Adwords, Yahoo Internet Marketing and Microsoft (MSN) Adcentre.
- Geographical targeting
- Full set up and budgeting
- Ad creation and daily tracking
- reporting as required
- tracking and conversion of adverts
e-blueprint take the administrative burden away from companies, improve their cost per click i.e. better ads and Google quality score means a well run web site and well run campaign is crucial to getting the best positions for your PPC adverts. By managing these campaigns e-blueprint can use the data so that the integration of your PPC campaigns is combined with your natural optimisation of your website for a strategic and cost efficient SEO campaign management
We always encourage your business to build a natural Internet profile as it is so cost effective against all other advertising mediums. It gains you wide visibility across the Internet but this can take time. A PPC campaign will get you targeted traffic from day one of course you need to be ready to deal with the traffic and the potential customers this brings! but e-blueprint can also advise you on this.
Maximising your PPC budget
As a general rule the more commonly used terms such as “training” or “education” the higher the cost for the keyword. This is because these generic keywords are related to a huge number of businesses and related offers, and so your bidding against these companies, all fighting for the same keywords which pushes the price of the ‘click’ up.
e-blueprint offer a much more focussed and managed service, we consult with you and research your generic and niche terms and with the help of some of the industries leading software applications gain an understanding of the ‘behavioural trends’ your potential customers are demonstrating and so choose ‘higher value’ keywords that deliver you more focussed traffic at a cheaper price, making your PPC budget generate you much more targeted customer base.
Our pay per click offer includes:
- a lower cost and better targeted pay per click keyword
- Increasing your Google Quality score
- focussed and well written advert descriptions
- managing how much you bid for keywords
- monitoring for gaps in ‘bid wars’
- ensure you’re not over spending on your campaign
- identifying keywords that work for your business
- work with you on your sites content to help convert this traffic into sales
Converting your prospects to customers
Your biggest challenge once you’ve got people to your site is ensuring they do what it is you want them to do. Whether this is leading them through to your ‘point of sale’ and getting them to buy from your site or leave details so a sales person can take the lead and turn it into a sale. This is where engaging copy can help you convert your ‘prospective customers’ into actual ‘customers’, leading them through your online resources and benefits to them, moving their thinking forward to ensure that sale is more likely to be made.
We offer a much more focussed PPC campaign management package by taking a more holistic view of your overall web offer and can help increase the conversion of your web traffic to customers through: accessibility & usability and SEO content development. Contact us to talk through our managed Pay Per Click service and we will help your campaign get a better return on your investment.
