“e-blueprint have provided Sandown Park Racecourse excellence in design for our email campaigns over the last 2 years as we have strived to increase our online ticketing sales for advance ticket purchases. With a friendly and professional approach, they have met all our requirements.”
Gavin Bisdee Marketing Consultant for Sandown Park Racecourse
www.sandown.co.uk

Email marketing campaigns

e-blueprint’s email marketing campaigns produce eye-catching email adverts, which are professionally designed, delivered to targeted customers and can be linked through to your an online sales facility. Being able to track how many customers have bought advanced tickets for example, provides a great indication as to what other marketing effort may be needed to reach a target number of visitors for a particular event.

Email marketing gives your business the control you need to promote your products, services and promotions to a target audience. We offer a range of packages, from one-time email promotion, to monthly and quarterly email advertising campaigns. We can also develop you a unique one-off piece of artwork and translate it into an email for a special event or a series of templates that you can use.

The major benefit to an email campaign is the control and insight it gives your business about your customers. You know who they are, when they buy and how often they buy, giving you a mechanism to sell back to your best customers again and again. You can also analyse results to get a clear direction of what other advertising effort you need to put in to hit your sales targets.

Tracking and understanding your customers’ behaviour

e-blueprint also provides the technology to track where and how your customers have responded, allowing you to make key decisions about your offer in light of their interaction with the email and the links to your website. Receiving a reminder about your business each month keeps you in the mind of your customers and increases your sales via the benefits you can target them with. It allows you to:

• segment your customers and direct more personalised offers to them
• provide directly related products and services to customers
• manage the promotion of events or product/service launches
• integrate promotional emails and your website’s online shop

Complementing your online marketing strategy

As part of your Internet Marketing strategy; e-blueprint targets and encourages new customers to visit your website via our SEO, Pay Per Click and social media management campaigns. Then we make sure that you are able to resell to these customers time and again via email. Email advertising, SEO and PPC are complementary services that should be used together as cohesive tools, that allow you to engage with customers at every interaction and help build relationships with them. We bring together tracking tools and analyse customer behaviour on your website over the whole year, so you are able to recognise customer buying trends, setting you up for the following campaign and presenting exactly the offer your customer wants.