Your link neighbourhood is the network of links to your website from other, external websites. These can be naturally created if you have a well-known website that produces lots of content, as people will link to you because they like you. If you are just starting out, you will need to build up your own network as no one knows about your site yet.
Once you have structured each page on your website, you must then concentrate on its content. Your content must include your target keywords, but it is suggested that you only use one keyword phrase 2-3 times per page. This ensures that the search engines don’t misunderstand your website as spam. A good rule to follow is to write your pages for human viewing, but keeping the search engines in mind.
A website’s structure is one of the most important SEO processes. This involves organising the webpages in such a way that the search engines can read and navigate them completely, understanding both what your site is about and how relevant it is to users‚ search terms.
Here are some guidelines for your on-page SEO…
Keyword research is the process of finding the specific search terms used by potential visitors (or customers) to find their target website. The more accurate the keyword research, the more successful the SEO process.
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