We were delighted to win the opportunity to work with Northern Vision and be recognised as the official partner and deliver the branding, marketing materials, website and e-communications.
Anders Borg told us, “We deliver World Class tennis players to Liverpool each year. e-blueprint has delivered us a service to match. They have created the new face of the International’s branding, helped smooth the transition to a new venue and through their creativity and ability to hit continuously demanding deadlines. Their work has proven to be a key cornerstone of this year’s campaign”.
Our experience in managing an event of this size has been one of the highlights of the year. We’ve previously worked with Sandown Park Racecourse and developed other tennis websites like Mersey Bowmen Tennis Club and the Liverpool Tennis Foundation and its been particular good to continue to work in a sport we love. When we took the call from the Northern Vision team we were engaged to help raise the profile of the event and secure more bookings. e-commerce & lead generation is fundamental to work we do for our clients, combined with our impressive track record delivering large branding and digital marketing this project drew on our core skill set and enabled our team to showcase a range of creative design and digital marketing techniques we employ.
We were engaged to deliver new branding that would energise the Liverpool International Tennis Tournament but also the portfolio of International Tournaments in Norway and Spain. The brand created, provided a flexible structure to accommodate various title sponsors and venues over time and new locations around the world.
We were previously involved in delivering the Liverpool Tennis Foundation branding and website which offer us the opportunity to appeal to kids and bring a little ‘cool’ to tennis in the city.
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The change of venue from Calderstones Park to the Liverpool Cricket Club needed to be managed with care. We developed an iconic symbol to represent this year’s tournament and something for the public to associate to the new brand. This was backed by the ‘It’s not just Cricket.. it’s Tennis’ slogan to re-enforce and announce the new iconic venue across a series of billboard advertisements.
Venue launch – Press conference:
One of the UK’s big doubles hope for the next few years are Liverpool’s own Skupski brothers! They launched the new venue and e-blueprint provided the design work for all print literature, and TV press backdrops. The banners developed the ‘Its just not Cricket” theme and the press backdrop detailed this year’s sponsors.
In the lead up to the four day tournament, Liverpool One’s Chavasse Park is transformed and a full sized tennis court in brought in for the festival of tennis over two weeks. We’ve created a series of marketing materials, including flags, digital banners and posters for this event which precedes the tennis Gala dinner and a range of other flyers and promotions including; posters across the city, plasma screen adverts for Liverpool One, magazine and newspaper adverts, flags, advertising hoardings and billboards. Special attention has been given to the tournament’s programme and VIP tickets and materials. Special praise needs to go to our design team, David and Rich who worked tirelessly to make sure all the design for print was delivered on time and to specification. Tournament printers, WildThang were also fantastic with their flexibility and support.
New online presence
The launch of the new Liverpool International Tennis website has been one of the most exciting aspects of this year’s campaign. We revitalised the website with some beautiful hand drawn illustrations over some of Liverpool’s most iconic buildings to present the world class players (these are now seen across all of the social media platforms Twitter and Facebook). The website is now accessible on all mobile devices by re-sizing and responding to the size of the device used. The design and architecture of the website has been developed to help drive ticket sales, it is more focussed on tennis fans and gives people a much better feel for the tournament, its history as well as all the vital information such as the Tournament’s history and ‘how to get here’. It is a modern attractive design that appeals to all ages of tennis fans and helps represent and position sponsors.
Event Manager Viktoriya Sabotinova told us : “e-blueprint are digital marketing agency that is the right balance of experience and fresh new ideas, their designers, web developers and online promotional team combine well and service our very demanding schedule. They have the right approach, fit our tournament ethos well and understand what we’re about. Sponsors and tennis fans alike are getting a great feel for the event and the cohesive branding across all printed materials and online is really bringing a new level of professionalism across everything promote publicly. We look forward to the next two year’s working with them”.