Why it is CRUCIAL to have a mobile friendly website in 2015?
There have been rumours circulating for some time now on how we should all get responsive with our websites and at the end of April that will become a reality with Google announcing that you should mobilise your website or you will likely be ‘significantly impacted’ in the rankings by the change to Google’s algorithms.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This is mainly due to Google rewarding mobile friendly sites over non mobile-friendly sites by assessing every page for mobile friendliness. The algorithm will be applied in real-time meaning that a mobile-friendly site will the receive benefits immediately.
NOW IS THE TIME
If you have been considering making your website mobile-friendly now is the time to make it happen. Google’s new algorithm will be rolled out across the Internet from the 21st April 2015 for about a week.
Book a Free Consultation and we’ll review how to minimise any cost:
The statistics clearly paint the picture – smartphone and tablet browsing is here to stay. The mobile market is rapidly expanding:
- 85% of UK smartphone users have searched for local information, with 81 per cent of these then taking action as a result. (Source: hibu)
- In Q3 2014, mobile commerce spending was up 17% year over year (Source: Factbrowser)
- There are 183 million smartphone users in Europe, 35m of these are in the UK, which represents 55% of the UK population. (Source: The Centre For Retail Research)
- Online sales via mobiles grew by 62% in 2014, which is the equivalent to 17.6% of the total UK online retail sales and it’s predicted to match that in 2015. (Source: The Centre For Retail Research)
- Better Browsing Experience – Customers don’t want to fidget with a tiny menu or sift through a broken site, chances are they will move on to a competitor. Responsive web design minimises bounce rates and provides a perfect platform for on-the-go users.
- Versatility – Your website’s shelf life will be increased if it can be viewed on many devices.
- SEO – Responsive web design, ensures your content works in whatever space (viewport) it has to work in. This means better usability, one of the most overlooked aspects of a great SEO campaign.
- Saves Money and Time – A responsive website over one made for specific devices has the added advantage that there is no need to design and develop additional sites for each type of device.
- Easy To Manage – Content can be edited and uploaded to every device via one content management system.
“e-blueprint’s team took time and dedication to develop FGA’s website. It is mobile-enabled and a future proofed content management system. The client login area is worth particular note as its perfect for our clients to view their projects at leisure as it responds to whether they are viewing progress on their mobile whilst on-the-go or at leisure with an iPad.”
Francis Garner Architects Managing Director
You can test to see if your website is mobile friendly here:
Here are some quick tips to prepare for this new change:
- Baseline your SEO ranking positions for all your ‘keywords’ so you know your current ranking position.
- Review Google analytics and look at your current popular pages and visitor numbers to see how these might be affected.
- Create or review your Google Webmasters Usability report and check for errors that need to be fixed
- For more information click here:
- You may find these links from Google useful to help explain the importance and details about this change: