Mobile Friendly Update for Google’s ranking positions.

Google mobile Update April 2015

BE RESPONSIVE!

Why it is CRUCIAL to have a mobile friendly website in 2015?
There have been rumours circulating for some time now on how we should all get responsive with our websites and at the end of April that will become a reality with Google announcing that you should mobilise your website or you will likely be ‘significantly impacted’ in the rankings by the change to Google’s algorithms.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This is mainly due to Google rewarding mobile friendly sites over non mobile-friendly sites by assessing every page for mobile friendliness. The algorithm will be applied in real-time meaning that a mobile-friendly site will the receive benefits immediately.

NOW IS THE TIME

If you have been considering making your website mobile-friendly now is the time to make it happen. Google’s new algorithm will be rolled out across the Internet from the 21st April 2015 for about a week.

Book a Free Consultation and we’ll review how to minimise any cost:




 

THE STATISTICS

The statistics clearly paint the picture – smartphone and tablet browsing is here to stay. The mobile market is rapidly expanding:

  • 85% of UK smartphone users have searched for local information, with 81 per cent of these then taking action as a result. (Source: hibu)
  • In Q3 2014, mobile commerce spending was up 17% year over year (Source: Factbrowser)
  • There are 183 million smartphone users in Europe, 35m of these are in the UK, which represents 55% of the UK population. (Source: The Centre For Retail Research)
  • Online sales via mobiles grew by 62% in 2014, which is the equivalent to 17.6% of the total UK online retail sales and it’s predicted to match that in 2015. (Source: The Centre For Retail Research)

MORE BENEFITS

  • Better Browsing Experience – Customers don’t want to fidget with a tiny menu or sift through a broken site, chances are they will move on to a competitor. Responsive web design minimises bounce rates and provides a perfect platform for on-the-go users.
  • Versatility – Your website’s shelf life will be increased if it can be viewed on many devices.
  • SEO – Responsive web design, ensures your content works in whatever space (viewport) it has to work in. This means better usability, one of the most overlooked aspects of a great SEO campaign.
  • Saves Money and Time – A responsive website over one made for specific devices has the added advantage that there is no need to design and develop additional sites for each type of device.
  • Easy To Manage – Content can be edited and uploaded to every device via one content management system.

 

Recent Feedback

“e-blueprint’s team took time and dedication to develop FGA’s website. It is mobile-enabled and a future proofed content management system. The client login area is worth particular note as its perfect for our clients to view their projects at leisure as it responds to whether they are viewing progress on their mobile whilst on-the-go or at leisure with an iPad.”

Francis Garner
Francis Garner Architects Managing Director
http://fgarchitects.co.uk

If you’d like to know more speak to one of our team on 0151 203 2073 or email nick.taylor@e-blueprint.co.uk about getting more information about how to make your website mobile friendly.

You can test to see if your website is mobile friendly here:
https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=blog-nav

Here are some quick tips to prepare for this new change:

  • Baseline your SEO ranking positions for all your ‘keywords’ so you know your current ranking position.
  • Review Google analytics and look at your current popular pages and visitor numbers to see how these might be affected.
  • Create or review your Google Webmasters Usability report and check for errors that need to be fixed
  • For more information click here:
  • You may find these links from Google useful to help explain the importance and details about this change:

https://support.google.com/webmasters/answer/6101188
http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

Categories: Ecommerce Internet Marketing Web Design

Case Study: Francis Garner Architects

We recently designed and implemented a website for Liverpool-based architect Francis Garner. Francis has spent most of his career working for large architecture practices and didn’t have an existing website of his own so we had to start from scratch.

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Francis’s growing portfolio needed showcasing so that his work could be seen at its best. We designed an area on the website for his portfolio which split into Commercial and Residential sectors with the option to add more sectors in the future.

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Each portfolio entry is fully editable. Images can be added for new entries and to existing ones. Along with the text attached to each entry, there is the option for an interactive map with the projects’ location and galleries showing images from all stages of the project, from sketches to the finished structure.

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The site has a client area which allows Francis’s clients to access exclusive material and sign off pieces of work without needing to physically meet. The clients are given unique login details to the area which is designed to smooth the communication process between Francis and his clients.

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As standard for web design and development nowadays, we made the Francis Garner Architects site responsive for use on mobile devices.

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Categories: Web Design Web Development

We’re on the move!

Yes, the rumours are true: e-blueprint digital is moving. Either through careful planning or pure coincidence(pure coincidence), we are relocating in the month that marks our 10th birthday.

Thank you Liverpool Innovation Park, you’ve been good to us. We’ll probably cross paths sooner or later and we wish you well.

elevator

Our new home is Elevator Studios on Parliament Street. Liverpool’s Baltic Triangle has become the architectural embodiment of the city’s creative spirit. The casual visitor might, with good reason, think that The Beatles were the only imaginative thing the city has ever come up with. It doesn’t take long after alighting at Lime Street until you come across a mural, statue or Fab Four Taxi Tour. This is not a complaint, just an observation. But in 2014, Liverpool’s creative scene is more exciting than ever.

Barely a week passes without a performing arts festival or exhibition taking place. The awarding to the city of 2008’s European Capital of Culture badge injected some much-needed attention and, crucially, money, the result of which is still being felt.

Events like 2014’s International Festival of Business which is set to return in two years’ time have helped attract kudos from the business world which has seen how Liverpool can seamlessly blend creativity and organisational nous.

Small and medium-sized creative enterprises like ours are flourishing thanks to hubs like the Baltic Triangle. Single-person businesses can mix with established companies, sharing ideas and collaborating on projects which benefit all those involved and continue to enhance Liverpool’s standing on the world’s innovative stage.

At the beginning of November, we the e-blueprint team along with all of our garb will be heading to Elevator. Like exposed brick? Then you’ll love our new office. If ventilation ducts are your thing, head  down to e-blueprint’s new gaffe with ventilation ducts in abundance. We can’t wait to settle in to the Baltic environment and get involved in all of the exciting activities.

We’re still contactable and, though we might be working out of boxes for a couple of days, e-blueprint life will go ahead as normal. Our new door will always be open if you fancy a brew or two so pop down to Elevator any time. Can’t wait to see you!

Categories: Randoms

Bespoke is best

Well, we would say that, wouldn’t we? But here’s why. Because it takes the average site user less than 50 milliseconds to form an opinion on the quality of your site.

50 milliseconds… Good news if your site’s looking good: not so good if it’s not, as the user is then likely to transfer that opinion of your site to its content. It’s known as the ‘halo effect’, where the ripples of positivity you created with a beautifully designed website are transferred to all of your content and your competency; in fact, by now, you’d have to go out of your way to put them off.

Categories: Web Design

e-blueprint’s Top 5 Plugins

As part of our commitment to promote open-source systems, we are providing some of the key plugins to help you get your business moving forward. This is in response to a blog we referenced not long ago by ‘enfuzed’ detailing what they thought were the top 10 WordPress plugins. So we thought we put our opinion out there too! Here’s part one of our run down of WordPress plugins.

1. All in One SEO Pack by Michael Torbert

all_in_one_seo

About:
This is a SEO plugin that automatically includes all the required tags to optimize your WordPress blog for search engines. The plugin has a huge set of functions to make your SEO work more effective. The plugin has gained popularity because it is easy to use, flexible and very effective. WordPress website owners have seen tremendous results once they’ve installed this plugin into their websites, since it’s loved by search engines. Customizing and configuring the plugin is very easy and user friendly. If you are a newbie to WordPress, you won’t have to access any advanced options since when installed, it comes equipped with fantastic default settings, which suit most needs. Advanced users who want to customize it can do so with the friendly GUI section, a background in PHP coding isn’t necessary, it’s very simple. The fact is, this plugin fulfils all its intended functions extremely well.
WordPress rating: 3.8 / 5

We think:
“This plugin has all standard functionality required for basic on-page optimisation. There are advanced server settings, features and configurations that allow us to fully optimise a website, a rare thing amongst many content management systems out there today. We’ve been using this plugin for over 5 years. An example of how this can be used effectively is outlined in our recent case study”:
MyUniApplication Case Study
e-blueprint rating:  4.6 / 5

2. NextGEN Gallery by photocrati

nextgen_gallery

About:
NextGEN Gallery is the most popular WordPress gallery plugin, and one of the most popular WordPress plugins of all time, with over 7.5 million downloads. It provides a powerful engine for uploading and managing galleries of images, with the ability to batch upload, import meta data, add/delete/rearrange/sort images, edit thumbnails, group galleries into albums, and more. It also provides two front-end display styles (slideshows and thumbnail galleries), both of which come with a wide array of options for controlling size, style, timing, transitions, controls, lightbox effects, and more. It’s simple, reliant and flexible, perfect for any website that needs a gallery.
WordPress rating: 4.1 / 5

We think:
“e-blueprint used this on a recent website we designed and developed for a professional photographer, Matthew Rycraft. You can see the plugin in action here”: http://www.matthewrycraft.co.uk/
e-blueprint rating:  4.8 / 5

3. Really Simple CAPTCHA by Takayuki Miyoshi

really_simple_captcha

About:
A CAPTCHA is a short online typing test that is easy for humans to pass but difficult for robotic software programs. The purpose of a CAPTCHA is to discourage hackers and spammers from using auto-filling software programs at that web page. Really Simple CAPTCHA achieves this with outstanding results, websites we have used contact forms on along with this plugin have stopped receiving spam and so the plugin fits its purpose perfectly.
WordPress rating: 4.5 / 5

We think:
“This plugin does exactly what it says on the tin. It’s extremely easy to use and never has any trouble with updates, top quality. You can see it in use on one of our recent websites we designed and developed for a skin clinic”:
http://www.theskinandhairclinic.co.uk/book-hair-consultation/
e-blueprint rating: 5 / 5

4. Safe Redirect Manager by Taylor Lovett

safe_redirect_manager

About:
Safe Redirect Manager is used to redirect URL’s to current URL’s that are in use. Safe Redirect Manager makes this process easy in WordPress. The plugin doesn’t seem to conflict with any particular themes and actually looks like it is part of WordPress’ default interface which a lot of plugins similar to it, do not seem to do. You simply click on the title, type in the old URL and then the new one in the following input box and VOILA.
WordPress rating: 5 / 5

We think:
“It’s that user friendly, it seems like it’s already part of the WordPress interface. Why choose any other plugin, when this does the job perfectly, and doesn’t make the job any harder than it’s already meant to be? URL’s get directed instantly.”
e-blueprints rating: 5 / 5

5. Contact Form Database By Michael Simpson

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About:
Contact Form Database makes it possible for the user of the website to access any type of form submission in the back end of WordPress. It works in conjunction with popular form plugins, JetPack Contact Form, Contact Form 7 (CF7) and Fast Secure Contact Form (FSCF) plugin. Other form submissions can be saved with the addition of the [cfdb-save-form-post] short code on the target submission page.
WordPress rating: 4.8 / 5

We think:
“Many of our clients have want the feature of accessing their form submissions in WordPress, this plugin makes this possible. Forms are stored in an organized layout, which makes it easy for clients to retrieve the information and not miss anything crucial.”
e-blueprint rating: 4.8 / 5

If you are interested in finding out how we can develop a website that works for your business please e-mail nick.taylor@e-blueprint.co.uk. Or read on and review the rest of our autumn newsletter here and relating articles here:

Competition winner ‘Get Healthy’
Tipografic – the largest UK printer gets a revamp
Web domain ownership
Get mobile for 2014
Cool blue inspiration

Categories: Web Design Web Development