Our story for 2015 and storytelling in 2016

Brand development and storytelling in 2016

We’ve had a great year working with some great companies to help tell their stories through branding, website and content (written and photography). Connecting with your customers is going to become even more prevalent in 2016. People are screaming to know ‘who’s behind the curtain’. So click your heels 3 times and have a look at some of our fav’s from 2015:

Tipografic – http://tipografic.co.uk/

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We were delighted and awe-inspired to see Tipografic’s scale of ambition with their multi-million pound investment in Flexographic (plastic film printing to you and me;)) http://tipografic.co.uk/printing/. Their story is one of great success built on ambition and belief in an already hugely successful business (Wet Glue labels). We were lucky enough to re-envisage their brand and they now look every part the huge success they are for the Liverpool region.
e-blueprint’s role: Branding | Responsive website | Content | SEO | Photography

 

Maggie Mullan Architects – http://www.maggiemullanarchitects.co.uk/

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Infectious, delightful and great to work with. If you have the pleasure of working with Maggie you’ll know she has a vision and style for her practice that supports her position of one of the UK’s leading architects. e-blueprint were lucky enough to build her new brand and use the immense photography taken from the top of the Port of Liverpool building. A simple, infinite scroll website – gets a real sense of Maggie and her work with this story driven styled website.
e-blueprint’s role: Branding | Responsive website | Web Hosting

 

Francis Garner Architects: https://fgarchitects.co.uk/

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FGA launched late last year and we were really proud of the outcome of this project. It’s been a great year for Francis and his passion for Architecture lights up this website with a very personable approach and ideas generation. Getting the right result ran through this project like a ‘stick of rock’. We had a great photography session being able to develop the content and the whole site and client login area all flows beautifully on this website.
e-blueprint’s role: Branding | Responsive website | Web Hosting | SEO | Photography

 

Rachael Bampton-Smith: http://rachaelbampton-smith.co.uk/

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Simple elegant and a showcase to the phenomenal achievements, reputation and respect Rachael has within Liverpool for event organisation, strategic marketing. This website offers a simple infinite scroll website that takes you on a carefully constructed narrative (expertly composed by Fiona Shaw of Wordscape.org.uk), a simple navigation and just works beautifully well across all desktop and mobile devices.
e-blueprint’s role: Responsive website | Web Hosting

 
If you would like to speak to us about how we can build a narrative with your customers through great branding, a website and content creation > please get in contact.

There have been many other proud achievements for the team including our 3rd year as Digital Partner for the Northern Vision’s International Tennis tournament. Review some more of our portfolio by downloading here.

Categories: Internet Marketing Social Media Web Design

Video based user testing: Being more human in 2016

Child acting as frustrated business person smashing unusable website

Video User testing allows you as a business owner to gain impartial insight into how your customers view your business and how easily they can use your website. It’s so much better to get ‘fresh eyes’ in front of your website and get unbiased, impartial feedback. Increasing sales and reducing user frustration is at the heart of a usable website.

Test how people view your business from the outside. A treasure trove of great ideas can be generated from what people like and dislike about how you present your business online. Unlike customer focus groups, video testing is completed in private at the chosen users leisure (but usually within an a couple hours of submission – yes its that fast!), the questions that are been asked of people mean there is no pressure on them to answer your questions or respond to tasks in a certain way. Customer focus groups can have bigger personalities that in a group situation sway opinions or opinions are not fully aired, if its a bit awkward and no one wants to mention the glaring issue!

Video based user testing is an anonymous, no holds bar independent opinion from your target demographic. Until you have a window into your customer’s mind, your opinion, your website designers(!) your colleagues, friends and family all have tainted views because they already know you and your business. And that knowledge will cover over any of the cracks that the cold truth from independent video user testing will reveal. It is so much more powerful to have a snapshot of how your customers view your business because that’s what’s happening everyday.

User testing gives you to opportunity to test out:

  • Customer journeys and actions you want people to undertake.
  • Save costs by addressing issues early in the process before you promote to the world.
  • Save the cost of having to pull a team of users into a physical location.
  • Express opinion and levels of trust from what your present to them online.
  • And importantly increase sales and web visitor conversions

Testing these or even marketing materials with a natural target audience is key will give you those extra percentage points that will delight your users and reduce their frustration.

You and your team may be blissfully unaware or are so familiar your website they have become blind to the issues. By addressing the natural concerns your website might be presenting to the majority of people, will give your business that cutting edge and ultimately make a much better experience for your customers. 

People are task orientated when it comes to searching online, using websites and/or APPs. They want to get to their destination, have their questions answered and do it all smoothly without frustration. The fluffy marketing and presentation is significant in forming first impressions but if it ‘ain’t working’ – you’ve lost them!

To recap, the key benefits of independent user feedback are:

  • Real no holds bar feedback: Find out how your website fares on mobile and desktop environments.
  • Real people for any customer testing with a diverse user experience.
  • A fresh pair of eyes:  Understand how your customers view your business with a ‘fresh pair of eyes’.
  • Non-biased video based testing.
  • Test content, graphics and websites.
  • Cost effective: Increase your customer’s ability to buy from you and customer feedback.
  • Improve customer satisfaction and conversion rates.

How e-blueprint get results with easy-to-use websites:

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Our team will create a video-testing environment that tests typically 5 customers within a particular demographic. We will create a report that details people’s ability to understand what you are about; how well they interact with your website and whether they can and would buy a product or service from you. We can also review competitor websites, ask users to perform particular tasks that are important for your sales and test in different environments like mobile phones, finding you online or across social media.

Why do I need user testing? Websites are now viewed on mobiles as much as they are on desktop machines. The state-of-mind of the user can be very different. Its crucial your customers can undertake tasks quickly and reach their user goals however they interact with your business online. Testing your content, web design and functionality will find issues quickly and inexpensively. This will increase the conversion of web visitors to customers.

If you want to see an impartial view of your website. Here are some of the questions and tasks you might consider us asking our pool of user testers on your behalf:

  1. What frustrated you most about this website?
  2. What did you like about the website?
  3. Do you feel you know how to make an application?
  4. How likely are you to recommend this site to a friend or colleague? (0=Not at all likely, and 10=Very likely) Explain why?

Choose from a pool of 1000’s of testers that make up your target market. Key demographics to consider:

Age: 18-65+
Income: £10k to £125k
Gender: male/female
Country: Any country
Web expertise: Novice/Average/Advanced
Operating Systems: PC/MAC
Web Browsers: IE/CHROME etc
Social Networks: Facebook/Twitter etc

Want to try it out. Sign-up here for one of five FREE video user tests and gain some real customer insight into what people actually think about your website and presence online.




Categories: Web Design

Rachael Bampton-Smith

Brief

Rachael Bampton Smith asked us to improve her website profile via content driven SEO and to also create a new website in line with her colour scheme and branding through visually led designs and dynamic u/x experience.

Solution

We created and engaging website that is Sector Led with a heavy onus on Event Production engaging content bringing confidence, trust and reassurance of a job well done maintaining a professional tone of voice throughout the content.

The website boasts a customised back-end content management system that can be updated by the user at any time without the need for a developer, this ensures that costs are kept to a minimum for the standard upkeep of the website.

If you are interested in finding out how bespoke web design with converting web traffic into sales can work for your business please e-mail nick.taylor@e-blueprint.co.uk.

Categories: Projects Web Design

Powerful techniques to build a loyal audience

Engage your clients and win more work using email marketing campaigns

Remember, those lost relationships – take action to get them back!

Our free email marketing downloadIf you already have an email address or business card it stands to reason you have had some contact with that person already and formed a good impression (unless you’ve bought an email list of course… and therefore do not collect £200 and do not pass GO!).

Think of all that time and effort you have put into building your contact database. It’s probably a mix of customers from the distant past, active customers or people that you’ve engaged with at networking groups. It’s also likely that as time goes by you’re failing to act on and re-engage with these people. Does it feel its all getting a bit awkward to talk with these people again? …well that’s a judgement call for you but remember, there was a mutual interest there at some point. Review those relationships and think about whether you have something meaningful to say to them again and start the re-marketing process. People are forgiving given how hectic their lives are too and people do remember people so it’s likely they would be happy to be contacted by you, even if some years have gone by. If you’re got something to say look to engage people and build your reputation as the ‘go-to’ business for your service or product.

Sign up get our latest email guide (and future related hints and tips throughout the year)

This is how we see it…

Your business will broadly fit into two categories online; e-commerce product based sales or service based, professional services (we’re classifying social, enterprise and charities etc. all under ‘service’):

emails and e-Commerce based websites:

If you are running an e-commerce website customers may have bought from you and you’ll have some quite sophisticated information about the type of things they have bought. Use this knowledge to infer what else they might like to buy. You’re in a good spot, you know you have something people want, now its time to develop and re-market to those customers. What you don’t have is a relationship with that person, so it’s likely they’ll forget you even if they love what you have sold to them because its just another shop and people are so price focussed shopping online. But you do have to have the building blocks in place to build that relationship. Sign-up for the download to read more on detail on these techniques.

Service Based Websites:

When you don’t have sell something online, what are the other techniques to bring determine engagement. Your opportunity to collate customer email addresses is limited. You’ll need to create a more natural tool of building your email database and understanding what your customers want. Its much more likely people will be using your website for reference after a referral, through Social Media or finding you ‘blind’ via Search Engines. In which case the percentages for engagement are stacked against you… potential customers may visit you but you’ll be none the wiser* when or who has visited unless you capture their email address. To do this, develop some content that solves a problem these customers have or even an online tool that helps users get answers to their questions. You’ll need a mechanism to allow them to access the tool, either by sending a username and password or by collating the information in a free download or access to that tool by submitting their email address to you. Both routes are great ways to target people and build an audience because you’ll start to understand what they want. You see this technique used here in this blog and its really simple to get this setup and repeated across your website.

Download you’re free copy here:

This download details tips and practical guides to help you through the early stage minefields of e-marketing! We are creating a very niche newsletter based on email marketing tips. Which we are encouraging you to join by adding your email address below. You can download the guide once you’re signed up to the list; you’re very welcome to (unsubscribe at any point – best practice and all!).

*Talk to us about more advance tracking methods to measure your marketing.

Categories: Internet Marketing Web Design

An insight into e-blueprint making the difference for the International Tennis Tournament

intllogoWe were delighted to win the opportunity to work with Northern Vision and be recognised as the official partner and deliver the branding, marketing materials, website and e-communications.

Anders Borg told us, “We deliver World Class tennis players to Liverpool each year. e-blueprint has delivered us a service to match. They have created the new face of the International’s branding, helped smooth the transition to a new venue and through their creativity and ability to hit continuously demanding deadlines. Their work has proven to be a key cornerstone of this year’s campaign”.

Our experience in managing an event of this size has been one of the highlights of the year. We’ve previously worked with Sandown Park Racecourse  and developed other tennis websites like Mersey Bowmen Tennis Club and the Liverpool Tennis Foundation and its been particular good to continue to work in a sport we love. When we took the call from the Northern Vision team we were engaged to help raise the profile of the event and secure more bookings. e-commerce & lead generation is fundamental to work we do for our clients, combined with our impressive track record delivering large branding and digital marketing this project drew on our core skill set and enabled our team to showcase a range of creative design and digital marketing techniques we employ.

Brand Development

We were engaged to deliver new branding that would energise the Liverpool International Tennis Tournament but also the portfolio of International Tournaments in Norway and Spain. The brand created, provided a flexible structure to accommodate various title sponsors and venues over time and new locations around the world.

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We were previously involved in delivering the Liverpool Tennis Foundation branding and website which offer us the opportunity to appeal to kids and bring a little ‘cool’ to tennis in the city.

Screen shot 2014-06-02 at 10.56.09 Click here to read more about this project…

Venue launch

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The change of venue from Calderstones Park to the Liverpool Cricket Club needed to be managed with care. We developed an iconic symbol to represent this year’s tournament and something for the public to associate to the new brand. This was backed by the ‘It’s not just Cricket.. it’s Tennis’ slogan to re-enforce and announce the new iconic venue across a series of billboard advertisements.

Venue launch – Press conference:

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One of the UK’s big doubles hope for the next few years are Liverpool’s own Skupski brothers! They launched the new venue and e-blueprint provided the design work for all print literature, and TV press backdrops.  The banners developed the ‘Its just not Cricket” theme  and the press backdrop detailed this year’s sponsors.

Marketing materials

In the lead up to the four day tournament, Liverpool One’s Chavasse Park is transformed and a full sized tennis court in brought in for the festival of tennis over two weeks. We’ve created a series of marketing materials, including flags, digital banners and posters for this event which precedes the tennis Gala dinner and a range of other flyers and promotions including; posters across the city, plasma screen adverts for Liverpool One, magazine and newspaper adverts, flags, advertising hoardings and billboards. Special attention has been given to the tournament’s programme and VIP tickets and materials.  Special praise needs to go to our design team, David and Rich who worked tirelessly to make sure all the design for print was delivered on time and to specification. Tournament printers, WildThang were also fantastic with their flexibility and support.

New online presence

The launch of the new Liverpool International Tennis website has been one of the most exciting aspects of this year’s campaign. We revitalised the website with some beautiful hand drawn illustrations over some of Liverpool’s most iconic buildings to present the world class players (these are now seen across all of the social media platforms Twitter and Facebook). The website is now accessible on all mobile devices by re-sizing and responding to the size of the device used. The design and architecture of the website has been developed to help drive ticket sales, it is more focussed on tennis fans and gives people a much better feel for the tournament, its history as well as all the vital information such as the Tournament’s history and ‘how to get here’. It is a modern attractive design that appeals to all ages of tennis fans and helps represent and position sponsors.

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Event Manager Viktoriya Sabotinova told us : “e-blueprint are digital marketing agency that is the right balance of experience and fresh new ideas, their designers, web developers and online promotional team combine well and service our very demanding schedule. They have the right approach, fit our tournament ethos well and understand what we’re about. Sponsors and tennis fans alike are getting a great feel for the event and the cohesive branding across all printed materials and online is really bringing a new level of professionalism across everything promote publicly. We look forward to the next two year’s working with them”.

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