Branding: Jumping Prospects

Branding, Jumping Prospects |

Key Message

“Creating an identity”

Results

  • A simple logo usable across all media
  • Mud effect typography for more impact
  • Strapline represents Jumping prospects service

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The Brief

To develop a website that could be updated and be used as a mechanism to launch and promote the 8th edition of Jumping Prospects. Revamping the website and logo in time for the book launch.

The Solution

We worked around the clock to turnaround a logo that encapsulated horse jumping. The typography was developed to give a slightly muddied effect as would be expected with such a winter action based sport. A logo and strap line were developed that encapsulated the excitement and was clear identity that represented John’s business.

Feedback

The logo & website, exceeded my expectations, the professional design helps frame the quality of my book.
John Morris, BBC radio presenter, author of Jumping Prospects

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