The Brief

To develop the logo from its non descript explosion of colours and develop it into a more meaning logo that would work across more mediums.

The Solution

The core principles of the project were taken in a brief. The team explored the principles around clients developing their own success and over coming their hurdles. A series of logos were developed. The project is owned and run by the community of members. For the inclusive nature and to gain ownership of the logo it was presented to the panel of approximately 80 people who voted for their choice. The final logo was chosen and provides:

• A cool rounded typography that gives the feeling of inclusion and being approachable
• A logo that expresses success and being successful