Once you have structured each page on your website, you must then concentrate on its content. Your content must include your target keywords, but it is suggested that you only use one keyword phrase 2-3 times per page. This ensures that the search engines don’t misunderstand your website as spam. A good rule to follow is to write your pages for human viewing, but keeping the search engines in mind.
Always make the content as specific as possible to the keyword you are targeting. This can mean creating a page for each single service and product you provide, and although this is time consuming, it will earn you better results. The more specific and relevant you can make your pages to the target keyword, the better the chance of search engines understanding your page content and theme. This is important to the search engines as it means they are able to match content to specific keywords.
While your content must be as specific as possible, it must also be completely unique. If a lot of the text is copied from another Internet source, Google will see your site as duplicate content and therefore decide not to index the same content again. A good way to keep your content fresh is to maintain a blog or write regular articles. This technique can potentially gain you a lot of ‘fans’ while also keeping the search engines coming back to check when your site was updated. If your site is updated regularly, the search engines will keep coming back to index it. For example, if you post a blog entry once a week, the search engines will check the site once a week for changes.