The Brief

Mason Williams engaged e-blueprint on behalf of their client, Krannich. They required an HTML email newsletter to be saved as a template with the ability to be edited accordingly and used for future newsletter releases.

The Solution

• Design and HTML build of newsletter using brand guidelines.
• Provided a text-only version of the newsletter for people who either cannot read HTML emails or prefer to receive text-only emails.
• Provided a version of the newsletter that could be viewed in a browser, as an alternative to viewing it in an email client.
• Tested HTML email in email clients including Outlook 2003, Outlook 2007, Outlook Express, Gmail, Hotmail, Thunderbird, Apple Mail, iPhone and more.
• Provided support throughout the email campaign to ensure all recipients received the email correctly.
• Provided reports which detailed how many people had unsubscribed, clicked on particular links, etc

Feedback

“As always, thanks for your excellent service. Your team have been great.”
John Williams, CEO Mason Williams